Of course, shoppers have long been able to order fruit, movies or wine through monthly services. 'The idea of a subscription service is fun and exciting.' 'There's so little that's new to buy for the holiday season,' said Candace Corlett, president of WSL Strategic Retail, a retail consultancy.
But experts say they are poised to do well during the holiday season because there aren't a lot of must-have gifts on people's wish lists. Overall, subscription services account for less than one percent of the nation's US$231 billion online business, excluding the movie subscription service Netflix, Forrester Research estimates.
